Wilson Qualitative Research Consultants

Map of the world with focus on France

Vive la France !

We help our clients understand the French market and customers, and we are in a unique position to do so through our bi-cultural background, experience and skills.

What and How ?

Whatever the methodology, speaking to people involves a blend of curiosity and empathy
with the ability to challenge what is said or observed.

Question

Understand

Analyse

Insight(s)

Different Approaches

Because every client is different and targets different people and has specific questions, one requires a tailored approach: interviews, groups, face to face or online, observation and in-home, or better, a combination of various methodologies.

In-depth interviews

Personal & specific
Go deep

Focus groups

Debate & exchange
Creative-projective
Dominating trends

In-home / ethnos

In-situ; in-vivo
Experience and context

Asynchronous Online

Longer time
Greater reach
Flexible & practical

A clear positioning is vital

Good marketing begins with a clear positioning.

Find out more about Positioning Strategy:

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About us

WQRC is primarily Jonathan Wilson, offering:

Marketing Expertise

Mastery of qualitative methodologies to uncover deep insights and actionable strategies.

25+ Years of Experience

Extensive work across B2C and B2B sectors. Conducted hundreds of studies, engaging with thousands of participants to deliver impactful results.

International Perspective

Bridging cultural nuances with a unique Franco-British outlook, ensuring comprehensive global insights.

References

We’ve had the honour and pleasure of working for exciting brands on a great variety of questions speaking to very different people: